Copy that reflects and persuades.

Your brand. Your message.

Harmonic messaging.

Mindful words deliver a resonant message that emanates meaning. Ignite a spark in the imagination of your audience.

Distinct identity.

Align yourself with a new UVP and positioning statement. Say something different.

What I do

  • Landing pages

    A landing page could be your homepage or any page you expect to be the first way into your website.

  • About pages

    What is it about you that makes you, you? This can be anything from your vision, values, and ethics to your own personal story and employee bios.

  • UVP and positioning

    Crafting a good UVP and positioning statement is time consuming and many brands don't spend enough time on it.

  • Full websites

    A full website overhaul includes all of the above in one package. It's recommended you have good information about your target audience and buyer personas beforehand. If not, drop me a line and I might be able to help you get that sorted.

  • Technical copy

    Sometimes it helps to have a fresh perspective. My natural curiosity and imagination puts me in a good position to learn. I will reduce your technical subjects into an understandable format for your audience. This could be brochures, guides, or product pages.

Process

What you get depends on what you need. But generally, it goes something like this:

1. I'll send a questionnaire for you to fill in about your website/business.
2. We'll have a video briefing session to understand the clockwork in greater detail.
3. I'l get started on your copy.
4. 3 rounds of revision to refine all the details.

Responsible. Ethical copywriting.

Accountability and ethical consumerism continues to grow. Laws continue to adapt and update to regulate deceptive claims. I illuminate the benefits of your product honestly by understanding how it intrinsically works. I don’t work with companies that directly damage the well-being of consumers (i.e. gambling).