I’m Tom, an SEO copywriter based in Leek, UK. I write optimised copy with impact for eCommerce businesses and B2B agencies – the content people and search algorithms like to read. I’ve worked on a wide range of projects over the past 3 years, including product copy, blog posts, messaging strategy, case studies, and more. To see some of my copy in action, browse my portfolio or read some of the latest insights on my blog. For more details on my experience, see my CV.
To get words that trigger the correct regions, for example positive memories and feelings, is as much an art as it is a science. It takes more than just cool words, boasting, or stating the obvious. You need to spark electricity where it matters, with the small window of opportunity you often have.
To achieve this, I focus on the bigger picture: the message, meaning, and impact behind the words and design. I use research, experience, and intuition to unify your goals and my ideas into one distinct context that hits all the right notes with your reader.